DENIM WITH BENEFITS
Fashion is the second-most polluting industry in the world. Every year, about 450 million pairs of jeans are sold in America alone and it takes roughly 1,500 gallons of water to make just one pair. In more simple terms, A LOT of water is used to make jeans and we can’t afford to use this much. Do yourself and the planet a favor by investing in a pair of sustainable jeans. Below are three LIT brands that focus on sustainability.
Boyish Jeans
Boyish was founded in 2018 by Jordan Nodarse. This company’s mission is to create high-quality jeans while limiting their impact on the planet. Environmentally-friendly and cruelty-free is the focus Boyish has when making their denim. This brand uses recycled materials to create their jeans as well as recycled water to prevent contamination into freshwater.
✮ The Donny West Side Story High Rise
DL1961
An average pair of DL Jeans uses just 8 gallons of water. In 2018, DL saved approximately 50 million gallons of water - impressive right? DL is a New York-based brand that uses premium cotton from ethical sources and water-efficient botanic fibers. Just when you thought it couldn’t get better, it does. The fibers DL uses are known for being biodegradable which is exactly what the ecosystem needs.
✮ Chrissy Ankle Ultra High Ride
Levi’s
Levi’s has saved more than 3 billion liters and recycled more than 2 billion liters of water. For being one of the most well-known denim brands, this is monumental. More than 67% of Levi’s products are made with Water<Less® techniques. By 2020, their goal is to increase this amount to 80%.
✮ 724 Straight Crop Denim
✮ Georgie Ribcage Straight Ankle
Become a sustainable and stylish LIT Babe by buying jeans from these brands at LITboutique.com. Show us your sustainable denim on Instagram @litboutique!