SMALL BUSINESS LOVE: 15 YEARS OF A LIT LIFE
It’s a big year for our small business. We’re celebrating 15 YEARS on Newbury Street, 10 years on Hanover Street, and 5 years in Portsmouth, NH. Over the years we’ve seen countless trends and helped pick out LIT looks for occasions big and small. But one of the things we’re most proud of is this incredible LIT babe community that’s been built along the way.
To us, being a LIT babe is about feeling empowered. It’s about embracing all of the incredible qualities of modern, urban women that make us strong and who we are. LIT babes are fierce go-getters, confident connectors and adventurous jetsetters. We love being part of that by empowering you to define yourself through your wardrobe.
But for us, LIT has always been about more than clothes. It’s a way of life — a LIT Life, that is. Living a LIT Life is about looking good, feeling good, and doing good; and celebrating what makes you, you.
How do we live that every day? Here are a few components that comprise a LIT Life in our community:
LOOK GOOD
We partner with the world’s most forward-thinking and diverse brands to bring you the latest styles that fit your lifestyle: dresses that flawlessly transition from the office to happy hour, denim that becomes your second skin, accessories for your next weekend getaway, and boots that take you from day to night. We recognize that LIT babes come in all different kinds, and have all different vibes. And, your personal vibe may change from day-to-day too! Whether you’re going for a look that’s classic, minimalist, model-off-duty, street savvy, free-spirited or edgy, we celebrate and support that.
FEEL GOOD
At the end of the day, you could have the trendiest look. But feeling good is what it’s all about. We take care in helping our LIT babes find looks that will unlock that empowered feeling. Because it doesn’t matter what you wear; it’s what you do in that outfit that counts. In the same vein, we’re all about promoting self-care, for our LIT babes and our team. We constantly partner with local beauty and fitness brands like Glow Watertown and UFC Gym Boston to bring you special offers for activities and self-care that will help you feel like your best self — whatever that means to you personally!
DO GOOD
We appreciate this community so much and want to give back. One of the things we’re most inspired by is your commitment to give back, too. That’s why this year, we’ve kicked off a new campaign to help you do good while you shop with us. For every $100 you spend online, we’re giving $10 to the charity of your choice. That $10 could supply books and materials for kids and schools in need. It could put food on the table for a family this holiday season. It could help get people to the polls in important elections in our community, or fund programs for LGBTQIA+ youth. The list goes on… and so does your impact.
15 YEARS + 3 STORES = 1 BIG THANK YOU
As a women-led, minority-owned small business, your support over the last 15 years has meant everything to us. Especially in challenging years like this one, we know that we would not be where we are without your endless support. A business is only as strong as its community, and it’s because of YOU that we’re here, 15 years later, stronger than ever.
Sign up for our rewards program so we can say thanks! And come visit us online or in stores. Until then, sending you love from LIT.